HOW WE THINK
– W. Chan Kim & Renee Mauborgne
We are a mix of makers and marketers
navigating a blue ocean of unexplored possibilities.
We can squeeze into tight spaces
as easily as we can make waves.
We are guided by experience and motivated by excitement.
We are big and slimy. Fierce and friendly.
We are unlike any other company in the world.
We are built to conquer oceans
not afraid to lose sight of the shore.
Ideas are our ink,
and we are always armed for a challenge
in the pursuit of play — in game concept, design,
craft and marketing.
We struggle against the tide
because only dead fish swim with the current.
We are mammals who chose
not to live on the surface.
We swim in the vast sea of data,
dive into the deepest consumer consciousness
to catch advertising ideas that solve brand problems.
Sometimes we ride on the current
oftentimes, we go against it.
Game & Brand Experience Design Agency
We are an independent strategy and creative solutions team that shapeshifts
with every brand team and advertising agency we collaborate with.
We combine gamification and design thinking to deliver big ideas, marketing innovations and digital products.