O&W Logo

OCTOPUS & WHALE

WHO WE ARE

We are a mix of makers and marketers
navigating a blue ocean of unexplored possibilities.
We can squeeze into tight spaces
as easily 
as we can make waves.
We are guided by experience 
and motivated by excitement.
We are big and slimy. Fierce and friendly.
We are unlike any other company in the world.

WHAT WE DO

INKUBATION

We are built to conquer oceans
not afraid to lose sight of the shore.

Ideas are our ink,
and we are always armed for a challenge
in the pursuit of play — in game concept, design,
craft and marketing.

We struggle against the tide
because only dead fish swim with the current.

wave-black

We are mammals who chose
not to live on the surface.

We swim in the vast sea of data,
dive into the deepest consumer consciousness
to catch advertising ideas that solve brand problems.

Sometimes we ride on the current
oftentimes, we go against it.

COMMUNICATIONS

HOW WE THINK

Blue ocean strategy
is about creating and capturing uncontested market space, thereby making the competition irrelevant. It is based on the view that market boundaries and industry structure are not 
a given and can be reconstructed by the actions 
and beliefs of industry players.

– W. Chan Kim & Renee Mauborgne

WE ARE YOUR

Game & Brand Experience Design Agency

We are an independent strategy and creative solutions team that shapeshifts 
with every brand team and advertising agency we collaborate with.

We combine gamification and design thinking to deliver big ideas, marketing innovations and digital products.

You got this deep,
might as well call us

O&W Logo